Product Hunting

● Product hunt on AliExpress: keyword analysis
● Product hunt on Amazon
● Google trends for product research
● Pinterest for product research
● Facebook for product research
● Shopify competitor research

Product Sourcing & Importing

● How to select a manufacturer on Alibaba
● How to negotiate with manufacturers
● How to check for quality and request samples
● Difference between manufacturers and importers
● Best practices for shipping products
● How to pay your taxes and clear your shipment in Pakistan
● How to get access to local manufacturers
● How to deal with manufacturers in the garment industry

Setting up Shopify Store

● Signing up for Shopify
● Buying a domain
● Link your domain with Shopify
● Creating sub-domains
● Getting Shopify free trials
● How to choose a theme
● Editing the theme to make your website

Optimizing Shopify settings

● Product settings
● Shipping settings
● Customer policies
● Setting up sales channels
● Setting up Facebook pixel
● Setting up Google Analytics
● Notification settings
● Shopify apps
● Checkout optimization

Product page set up

● Copywriting best practices
● Product photos best practices

Social Media set up

● Setting up Facebook, Instagram and Twitter accounts
● Optimizing social media account settings
● Setting up auto-replies

Facebook ads

● How to make a Facebook business account
● How to make a Facebook ad account
● Facebook ad account tutorial
○ Campaigns, Ad sets, and ads
○ Campaign type
○ Campaign budget optimization
○ A/B testing
○ Lookalike audiences
○ Custom audiences
○ How to find the right audience
○ How to choose the best ad sets

Conversion ads best practices

● Creating social media-friendly video ads
● Creating social media-friendly image ads
● How to write captions and headlines
● How to optimize the ads for local audiences

Branding

● How to brand your store
● Basics of Branding
● Philosophy of branding
● The branding checklist

Logistics

● Which courier company to choose in Pakistan
● How to negotiate with courier companies
● Best practices for working with courier companies

Payments

● Registering your business: sole proprietorship, partnership and private limited?
● How to add payment gateways to your Shopify account