Course Outline Social Media Marketing

• How Social Media Marketing Training in Lahore COTHM become the biggest source of marketing
• Famous social media platforms (Facebook,Instagram,X, Linkedin. )
• Types of Social Media
• Social Media Goals and Strategies
• Successful Social Media Case Studies
• Facts about social media marketing
• Why we need a social media marketing
• Build Your Brand on Social Media
• Introduction to digital media marketing
• Understanding inbound and outbound marketing
• Understanding the trends

Twitter Marketing

• What is Twitter & why you should use it
• Establish Your Twitter Presence
• Personal profile marketing
• Business profile marketing
• Tweet research and designing
• How to trend something on Twitter
• Traffic from Twitter
• Journey to 3000 likes in the first month
• How to use Twitter for Business
• How to get more retweets on Twitter
• Discover how your Twitter strategy

Twitter Advertising

• How to create a Twitter ad
• Twitter Analytics
• How to plan a budget for Twitter
• Twitter ads strategy

Page monetization

• What is Facebook Monetization?
• How much you can earn from Facebook?
• Introduction to video monetization
• How to setup video monetization
• How to find copyright-free videos from the internet
• How to promote videos in groups
• How to get free likes to form groups
• Introduction to instant articles
• How to set up instant articles
• How to connect it with your domain
• How to find content for free SEO

LinkedIn Marketing

• Introduction to LinkedIn
• How to find and add connections
• LinkedIn for Business
• LinkedIn Marketing Tips
• Transform your LinkedIn Profile into a Marketing Tool
• B2B Networking Strategy
• Generate Leads from LinkedIn
• Connections and reach
• Creating a professional profile
• Post-creation and analysis
• Groups and people
• Blogging on LinkedIn
• Use Slide share to grow your LinkedIn

LinkedIn Advertising

• Business page settings
• How to create an ad
• How to create an audience
• How to plan for media buying
• How to use analytics
• How to create an advertising strategy

Social Media Management Tools

• Hootsuite
• Buffer
• Sprout Social
• Send social media
• Canva
• Manage flitter

Social Commerce – How to Start Your Business

• How to find a product to sell
• How to make a shopping cart on Facebook
• Introduction to drop shipping
• How to find freelancing work online
• How to find freelancing work offline
• 100 social media business ideas

Salient Features

• COTHM Certificate
• Follow-Up Sessions
• Practical learning
• Learning Management System
• Internships/Jobs Opportunities
• Expert Mentorship
• Lifetime Support
• Career Counseling

YouTube and Video Marketing

• Learning about video creation & editing
• Learn about your audience.
• Learn from your favorite channels.
• Upload and schedule your videos.
• Try YouTube advertising.
• Creation of a YouTube channel for business.
• Research your competition.
• Optimize your videos to get views.
• Optimize your channel to attract followers.