Course Outline

Introduction to Social Media Marketing

• How social media become the biggest source of marketing
• Famous social media platforms
• Types of Social Media
• Social Media Goals and Strategies
• Successful Social Media Case Studies
• Facts about Social Media Marketing
• Why we need social media marketing

Market Research

• The Marketing Research Process
• How to make research Proposals
• Understanding Secondary Data
• How to create Hypotheses
• Exploratory and Observational Research
• Creating an audience
• Understanding the target audience’s interests
• Designs and Data Collection Approaches
• Descriptive and Causal Research Designs
• Measurement and Scaling
• Communicating Marketing Research Findings
• Designing of Questionnaire

 Facebook Marketing

• Introduction to Facebook
• How to complete your profile
• How to make a group
• Basic Facebook group setting
• Group marketing techniques
• How to handle Facebook page
• How to stream live on Facebook
• How to integrate the app in Facebook page
• Best Way to Increase your Facebook Traffic and Generate Sales
• How to create reports of a Facebook page

Facebook Advertising

• How to create a Facebook business account
• How to manage ads manager
• How to make a plan for media buying
• How to integrate payment method on Facebook
• How to add pages
• How to add ads accounts
• Creating a team
• Combine analysis
• How to request access from business manager
• How to add business manager as a page owner

Instagram Advertising

• Introduction to Instagram Ads
• The Power of IG Ads
• Types of Instagram Ads (Stories VS Feed)
• Video strategy for Instagram
• How to select hashtags for marketing
• Verify and Expand your Target Audience

Instagram Marketing

• Introduction to Instagram
• Difference between Personal Profile and Business Accounts
• How to make a business Instagram account`
• How to generate sales form Instagram
• Increasing Your Content Engagement
• The Instagram Engagement Algorithm
• Name vs Username
• Hashtags and Tags
• Captions
• How to write a convincing bio
• Content planning
• What is Influencer Marketing
• What works on Instagram + common ideas
• Calls to action
• Strategies for stories

WordPress

• Introduction to WordPress
• Getting Started With WordPress
• Creating Blog Content
• Pages, Media, And Importing/Exporting Content
• Plugins