Course Description

This course covers everything required to know about starting an e-commerce store in Pakistan and run it smoothly. The participants will learn in depth about effective business strategies for e-commerce.

The instructor will take the participants step-by-step through all the aspects of starting their own e-commerce business. First, the participants will learn how to choose winning products and how to import them or source them from local manufacturers. Afterwards, they will learn how to set up their online e-commerce store and optimise the customer buying experience.

Participants will then setup their brands on social media and learn how to run targeted ads. At the end, the course will cover logistics and payment gateways which are required to sell products in Pakistan and internationally. After learning about e-commerce, three e-commerce founders will join the class to share their learnings with the students. The students will have the opportunity to learn more about specific industries and ask questions from the experts.